1) Definition of Marketing

Start by developing a deep understanding of the concept of marketing as an art and a science. Find out the motives, concepts and the changing role of marketing in today's global and digital market.

2) Marketing Mix (7Ps)

Learn about the 7Ps of the advertising mix: Product, Price, Place, Promotion, People, Process, and physical evidence. Every "P" provides a crucial aspect of designing an efficient and balanced marketing strategy.

3) Target Market for Maximum Impact

Learn to identify, segment, and target your perfect market to ensure maximum reach and relevancy. This chapter is focused on creating targeted messages that draw attention to and convert specific segments of customers.

4) Customer Value and Satisfaction

Know the importance of delivering value to the customer to build satisfaction and loyalty. Learn to exceed and meet customer expectations to build brand recognition and establish long-lasting relationships.

5) Branding

Learn how to improve your branding, including branding and identity, and how solid branding can distinguish a business from its competitors. Learn how to build an unforgettable, consistent, and memorable brand.

6) Positioning

Explore the notion of positioning and find out how to take up a distinctive space in the customers' minds. Positioning allows businesses to establish a clear, competitive advantage that resonates with the intended audience.

7) Consumer Behavior

Learn about the psychology of consumers and purchasing behaviour. Understanding the factors that influence consumer buying decisions can help you craft more convincing content that aligns with your customers' preferences.
 

8) Sales Funnel: Guiding Prospects to Conversion

This chapter will provide an outline of the stages of the sales funnel, such as Awareness, Interest, Desire, and Action. Learn how to develop specific content to guide customers through each step towards conversion.

9) Setting Clear Marketing Objectives

It is essential to set marketing goals that are measurable and achievable and aligned with the business's overall objectives. This section offers tools for establishing SMART goals and monitoring key performance indicators.

10) CRM, SWOT, Competitor Analysis, and Marketing Strategy

Learn the most essential tools for strategic planning to help you develop your marketing strategy. From Customer Relationship Management (CRM) to SWOT analysis and evaluation of competitors. This chapter helps you design strategies based on data that increase customer engagement and your competitive edge.